Showing posts with label consumerism. Show all posts
Showing posts with label consumerism. Show all posts

Monday, 3 April 2017

Full Fat Politics


Conservative journalist Peter Hitchens once went on an epic rant against the rising popularity of skimmed milk in corporate coffee chains, but particularly the skinny cappuccinos sold by such franchises. Hitchens is right that the conflation of fat with weight gain has diverted attention away from sugar and its role in the obesity epidemic. He has done well to write about this subject in his column.

There is a great deal of confusion out there and advertising has taken full advantage. The trending support for healthy food - whether 'natural''organic' or even just 'low fat' - has been used to sell many of us barely edible garbage. Even 'low sugar' or 'zero sugar' is just a way of getting us to buy drinks loaded with vast doses of aspartame. Meanwhile the country gets fatter and suffers the results, as the collective anxiety about weight and diets intensifies.

Of course, the popular diets probably succeed in weight loss because they are effectively a form of self-imposed starvation. But this is also why so many people fail to eat well. They try to slim down by eating very little, and inevitably transgress later, only to feel awful about themselves. It's all about the super-ego. And I doubt many people are totally living healthy lifestyles (myself included) in terms of what they eat and how much exercise they ought to be doing (I write as the owner of a Fitbit watch).

Unfortunately, Blighty remains an island of ill-health and bad food. Yet British society continues to follow such celebrity chefs as Jamie Oliver and Nigella Lawson. Cooking programmes are a staple of the viewing diet. One wonders the extent to which people just tune in and never try out the recipes. Perhaps the cooking programmes are just vicarious. I can only speculate about this.

On the one hand, we are bombarded with celebrity-endorsed diets and newly branded 'healthy' food in supermarket isles; while culinary luddites demand that we get on the 'slow food' train and rely on local produce, on the other. It's a rather farcical situation. The fast food culture is just as worrying - and certainly guilty of sugar peddling! - and it leaves us with a political question. If we can't fix our food by personal choice, what do we need to do about at the level of the polis.

On that note, I will defer to the writing of others. I recommend reading Rachel Laudan's article on 'culinary modernism' from last year for a start. Nick Srenicek and Alex Williams have a great section on 'slow' and local food in their book Inventing the Future. These are just starting points for the critically minded.

Monday, 9 May 2016

JG Ballard predicted the rise of the selfie


Upon the release of High-Rise in cinemas, Tom Hiddleston read out chunks of an interview with JG Ballard to highlight the man’s prescience. Here are the excerpts from Jon Savage’s interview with Ballard from 1978. Note Ballard more or less predicts the coming age of social media, digital news and selfies:
“I think the biggest developments over the next twenty, thirty years are going to be through the introduction of VHS systems, and I don’t just mean the cassette thing, playback gadgets – that in itself would be quite revolutionary – but when, say, every room in everybody’s house or flat has got a camera recording what’s going on – the transformation of the home into a TV studio is a creation of a new kind of reality. A reality that is electronic.” 
“… when you at last get a camera, you spend your time photographing children in a paddling pool. But after a while, you get more ambitious and you start taking an interest in the world at large. I think the same thing will happen, beginning with people endlessly photographing themselves, shaving, having dinner together having domestic rows. Of course, the bedroom applications are obvious. But I think they’ll go beyond that, to the point where each of us will be at the centre of a sort of non-stop serial, with all kinds of possibilities let in.” 
“I can see that coming. But I can see a sort of huge extension of video. Live material which will be accessible at the press of a button, so that as now you can dial a poem or a record of the weather, you’ll be able to dial a visual input of, say, all the newsreel material filmed yesterday in Los Angeles – I’m talking about somebody living in a London suburb.”

Monday, 28 April 2014

'Russia On My Mind'.




It was a tremendous pleasure to find The Guardian holding forth on JG Ballard earlier this month. John Gray and China Mieville, among others, put pen to paper to mark the fifth year since Ballard's passing. I've long been a fan of Ballard and my blog has been a platform for posts on his work from time to time. Below I have reproduced Zinovy Zinik's interview with JG Ballard from 1998. This is one of many fascinating back-and-forths to be found in 'Extreme Metaphors: Interviews with JG Ballard, 1967-2008' (2012). It's an enthralling read and carries great insights into the work of one of the most significant writers of post-war Britain. Here we find Ballard's perspective on the Soviet Union and the Cold War, as well as more broadly his own political beliefs.

ZINIK: Has the end of communist Russia marked the end of two centuries of social engineering?
BALLARD: The end of social utopia? Yes, and many of my left-wing friends felt a distinct pain when it all ended with the collapse of the Berlin Wall, etc. I did so too myself, since heroic experiments have to be admired despite sometimes vast human cost. I even remarked to my ex-CP girlfriend, “Now’s the time to join the Communist Party,” only to be told by her rather bitterly that there wasn’t one to join – in the UK. (I was actually a great if partial admirer of Margaret Thatcher for her attempt to Americanise the British people.) Bourgeois life has triumphed, and the suburbanisation of the planet and the universal acceptance of the shopping mall have now virtually put an end to politics. What we have is the commodification of everything, including ideologies, and government by advertising agency – as in Blair’s New Britain.
I think we’ve now gone beyond politics into a new and potentially much more dangerous realm where non-political factors will pull the levers of power – these may be vast consumer trends, strange surges in the entertainment culture that dominates the planet, quasi-religious eruptions of the kind we saw at Diana’s death, mass paranoia about new diseases, aberrant movements in popularised mysticism, and the growing dominance of the aesthetic (which I prophesied twenty years ago). The only ballot box common to all these is the cash register, an extremely accurate gauge of consumer preference in the very short term but useless beyond the next five minutes.
All this leaves the human race extremely vulnerable to any master manipulator. I’ve remarked elsewhere that messiahs usually emerge from deserts, and I expect the next Adolf Hitler or Mao to emerge from the wilderness of the vast North American and European shopping malls. The first credit-card Buddha, at its best, or, at its worst, the first credit-card Stalin.
ZINIK: To what extent was Soviet communism unique – or was it rather yet another example fo the tyrannical manipulation of human idealistic urges and instinct for survival, too familiar to the Western mind through two thousand years of Christianity? With your childhood experience in China under the Japanese, how familiar does the proverbial Soviet horror seem to you?
BALLARD: Tyrannies usually self-destruct in years rather than decades, at least in the modern epoch, and the survival of the old Soviet Union for the greater part of the last century is a remarkable event. Stalin dominated much of that time, and he was lucky to have had so many enemies. I see him primarily as a war leader, first raging [sic] war against large elements of his own people, then leading the battles against Hitler and the unbeatable USA. Presumably the Soviet system delivered more than people give it credit for – the whole country organised like a vast internment camp, with all the boredom and dulling of hope and enterprise but an underlying sense of security.
Despite World War II, a reasonable level of prosperity reached the Russian masses, but of course the constraints of the system prevented them from ever moving beyond the subsistence level. I remember driving through Yugoslavia in 1962 and seeing a complete new town of handsomely landscaped apartment blocks, all modelled on the enlightened post-Corbusier pattern, with the ground floor divided into a dozen or so shopping units. Unhappily these concrete cells were empty, since the consumer infrastructure didn’t exist. It was a desperate place and the dirt-poor people would stare at the European cars on their way to Greece, dreams of the West in their eyes. But after a while the dream either breaks free or dies, and people settle for the third best. Six months after the end of World War II British internees were still living in my camp outside Shanghai, subsisting in their shabby quarters on a diet of American C-rations. They had been institutionalised.
ZINIK: Most of your novels deal with different types of black utopia, with the transformation of human society and human nature into something unpredictable, mostly monstrous. Has Soviet communism (as an example of social engineering gone wrong) ever been on your mind when you contemplated such transformations in your novels? What is your attitude to anti-utopian classics such as Aldous Huxley’s Brave New World and Orwell’s Nineteen Eighty-Four?
BALLARD: It was difficult for a writer like myself, who began in his career in the 1950s, not to be aware of the Soviet Union, and Orwell’s Nineteen Eighty Four confirmed one’s fears that tyrannies can play upon people’s deep-rooted masochistic needs. One could see the Soviet Union as a kind of Sadean society of torturers and willing victims.
In the same way the Nazis seem to have exploited the latent docility of their victims. Everyone who has served in the armed forces knows that there are military bases where the regime of discipline and brutality is far more excessive than it needs to be, and yet doesn’t provoke any revolt and may even satisfy some need to be brutalised. The whole socialist project may fit into the same scheme. Where socialist systems endure for decades, as in China and the Soviet Union, they do so because people unconsciously want things to get worse, rather than better.
Brave New World, a masterpiece of a novel, takes the process one step farther and is uncannily accurate in its prediction of the society we are now becoming: soma, feelies, test-tube babies. I’ve always suspected that the Soviet Union was the last of the old-style authoritarian tyrannies. The totalitarian systems of the future will be obsequious and subservient, plying us with drinks and soft slippers like a hostess on an airliner, adjusting our TV screen for us so that we won’t ask exactly where the plane is going or even whether there is a pilot on board.
ZINIK: The Soviet utopia, unlike the utopian dreams of the English sectarians of the seventeenth century, was born out of the French as well as the German idea of the collective, of the state being responsible for the individual. You have witnessed the collective dance of the ‘flower power generation’ in the swinging 60s in London, as well as French intellectuals’ obsessions with the Chinese notion of the rule of the collective. Did it affect at all your mode of thinking? Reading your novels, one comes to the conclusion that the human mind, with its innate propensity for barbarism, is always in need of some kind of irritant drug, some black territory of total anarchy, and a zone in which it could play out its fantasies, including social experiments. You once said that we live in the age that gave birth to the cross-breed of reason and nightmare. The Soviet nightmare was very much an illustration of this idea. How come you never refer to the Soviet experience in your prose?
BALLARD: If I haven’t referred to the Soviet experience it is partly because I’ve never been there, and chiefly because I’ve been more interested in the latent pathology of the consumerist West, which is where the entire planet seems to be heading.
Also I am not sure if the Soviet Union was a special case. Did Russia industrialise too quickly? Did it educate its population too quickly? Did it place too great a reliance on science? Did it make a mistake abolishing religious practice? Its tragedy was that it was obliged to fight the bloodiest war in history against an advanced nation in the grip of ideological madness. But for Hitler and the Nazis, could Stalin and the Soviet leaders have maintained their brutal grip for so long?
Is a communist system inherently dependent on the creation of enemies to justify its repressions, given that communism runs counter to almost all human social tendency? If you want to destroy the economy of an advanced nation, introduce it to socialism, say American supply-siders led by Milton Friedman et al., and they may well have a point.
ZINIK: Do you see Russia as one of those zones where the Western mind can go and experience something which is unacceptable in one’s own country? How would you describe the type of society that attracts minds which are usually either bored, lonely, excited, disrespectful of moral implications, or naïve and idealistic, blind to the nastiness behind the bright façade?
BALLARD: One has to remember that despite the antagonisms of the past half-century and the threat of nuclear war, a huge reservoir of goodwill towards the Russian people exists in the West. This is quite unlike some Western responses to the Germans, who are not much liked by their European neighbours and certainly not trusted. Memories of the Franks go back a long way, all the way to the Romans, who never conquered them and, if I remember correctly, received a chilling shock when several of their legions made the mistake of crossing the Rhine and were massacred to the last man.
But Russians are perceived in a very positive light, as affable and likeable people. I have known a good number of Russians in my life: during my Shanghai childhood I had several White Russian nannies, and many White Russian men were employed as garage owners, dentists, doctors and so on, as well as foremen and drivers. They were all likeable characters. If Western visitors are going to Russia to gaze at the relics of socialism for reasons of nostalgia, that amazes me.
ZINIK: Could one speculate about some kind of energy points (‘G-spots’ in social structures) without which humankind withers and dies in passivity? Is Russia one of those points on the political map of the world, which provokes, like infection, self-destructive urges in some people? Is it possible to describe such a temperament? Do you recognise among your characters those who might be attracted to Russia?
BALLARD: I suppose, from the standpoint of evolutionary biology, there must be a reason why a huge and diverse nation with a highly educated elite should choose to enslave itself for seventy years, but it’s hard to find one. Perhaps, historically, Russia was very late in developing a middle-class, so that until the start of the twentieth century there was almost nothing between aristocracy and the rural and urban working-class, a set-up that stops the clocks, as you can see in any banana republic or oil sheikhdom. The USA and Japan are the exact opposite, almost entirely composed of the middle-class, who are intensely insistent on their civic rights, like any Whig mercantile class. I’m afraid my characters would not be attracted to Russia, since all my heroes are mavericks.
ZINIK: You once remarked that Marxism is a philosophy for the poor and that we need to develop a philosophy for the rich. We shouldn’t forget, of course, the fact that the ideas of the French Enlightenment and French Revolution are as much responsible for the creation of the Soviet utopia as they are – in a more immediate sense – responsible for the birth of the United States of America.
The cherished Russian notions of suffering and sacrifice in the name of collective welfare were historically juxtaposed in the twentieth century to those of American self-promotion and happiness. One could say the Cold War was fought over the wrong interpretation of Jean-Jacques Rousseau. Do you see these two types of ideals as mirroring each other? Is the brainwashing by commercial advertising comparable to that by Soviet ideology, the living dead of American consumerism not dissimilar to the victim of the Soviet totalitarianism?
BALLARD: You use the word ‘utopia’ a lot in connection with Soviet history, but this only applies in the most abstract and notional sense. For most of the time the former Soviet Union was a dystopia of alarming durability. Having myself experienced cold, hunger and disease during the war, I can’t imagine how they could ever serve a glorious end, and there is no way in which Russian suffering is some kind of mirror image of American consumer plenty. Eastern Europeans and Russians, like people from the developing world, have always been astonished by American plenty, by vast supermarkets and shopping malls crammed to the ceiling with a king’s ransom of consumer goods.
They fail to realise that Americans themselves are not in the least awestruck by their own superabundance, and in fact take it completely for granted. They expect a refrigerator to have an automatic ice-cube maker, just as they expect a car to have a powerful heater and a four-speaker sound system. The richest society is one where everyone is a millionaire but is unaware of the fact; a state that already exists on the Upper East Side of New York.
Sadly, Russians will probably still feel poor even when surrounded by a lavish consumer culture. There are Marxist interpretations of American consumer culture, which believe that American capitalism has entrapped and pacified the working-class by beguiling them with the opium of meretricious consumer goods. But this analysis seems desperate to me and ignores the fact that the basic needs of the working-class, e.g. for personal transport and food refrigeration, are fully genuine needs, and the cars and refrigerators in question are superb functional examples of their kind.
The same applies to advertising, which people in the developing world assume Americans are brainwashed by. In fact Americans are scarcely aware of the advertising around them. Today’s Russian intelligentsia would make a huge error if they equated American consumerism with Soviet totalitarianism. They would make the same mistake if they assumed that Americans, Europeans and others in the developed world are brainwashed by the dominant entertainment culture of Hollywood films, TV and popular music. All this is merely a sea in which everyone floats.
In fact, I often wonder if people here rare really immersed in this sea at all. It forms the background to their lives, like a TV set left on in a room that no one is watching. This explains the apparent contradiction of these comments with those I made in answer to your opening question. The consumer and entertainment landscape dominates everything, but it’s nothing but wallpaper.
ZINIK: On the other hand, what about the need for an enemy which satisfies the no less acute urge for self-righteousness among us? With the end of the Cold War, what would replace Soviet totalitarianism in the role of intellectual enemy?
BALLARD: The real problem is that it (the consumer and entertainment landscape) is the only wallpaper – every other form of competition for people’s attention and imaginations has been vanquished. If people were alert and critical of their consumer environment there would be some hope that they might change or penetrate it.
Similarly, if there were a conspiracy by manipulators behind the scenes there would be the hope that people might wake up. But there is no conspiracy. This leaves people in a valueless world, wandering like aimless Saturday crowds through the great supermarket of life. Under the placid surface of their minds, dreams stir the strange phantoms and pseudo-religions that we spelled out earlier.

Tuesday, 11 February 2014

Self-Service is Disservice.


The predominance of so-called 'self-service' machines in supermarkets should worry those concerned by the depredations of the market. The 'self-service' machines turn us into unpaid employees for a Tesco, or a Morrison's, or a Sainsbury's, and even a wholesome Waitrose. The fact of the matter is that it is a service to Tesco, not ourselves, for the most part, to man the till in the place of a paid worker. It is another way in which the rinsing of people, as workers and consumers, to amass huge profits - and it means worse and worse working conditions and job prospects for vast numbers of people. With all that said, it is unavoidable given the pace at which we have to live, that we are going to avoid queuing for longer (unless we have a tobacco habit), and we can't find an exit point in waiting longer. Notice that the fetish of 'free-choice' actually offers little in the way of quality, and even less in the way of consultation.

Before we go any further I ought to do some throat-clearing: the kind of jobs available to people in supermarkets should be romanticised, they are not examples of fulfilling work by and large. Nevertheless, it has to be said that once such an area of job opportunities is closed off it will leave behind a section of people who had little other immediate option to working in a supermarket. The innovation of 'self-service' machines really allow businesses to discard labour in the endless attempt to pull in enough labour to squeeze dry, but not too much as it encumber the maximalisation of profits. Important aside: profits are by definition what is leftover after the cost of labour is taken into account, before that point its just revenue. The contradiction faced by businesses is in the need to scrap labour to save money, while at the same time drag in even more of it to keep up productivity. The workers are a burden, but at the same time they are invaluable to the economy, they are a cost to be cut, and the source of mountainous revenue.

It is not the case that the prices of food have fallen since this innovation of the marketplace. Yet the liberal accounts of technological progress would have us believe that the betterment of life overall will come out of the liberating capacities of technology. Its a convenient viewpoint, for a liberal or even a Fabian, there is no need for radical change as the evolution of technology will gradually perfect us and perfect our society. If the 'self-service' machines are to be installed then the goods should be cheaper, and if not, then the employees of the supermarket should have a higher wage. Neither is the case. Not only do they take our money for over-priced products they make extra money by not hiring the staff to man the tills. It's yet another instance of the rationality of the market really amounting to irrationality. The business can depend on human beings to act against their own interests, to work for free, to buy over-priced garbage, and ultimately to contribute to the further enrichment of those layabouts convinced of their own brilliance - the crust of wealth hoarders.

Only under particular conditions would self-service actually be conducive to social betterment. The companies could probably be cooperatised, we could each be hired and have a slice of the profits if we are to be engaged in any meaningful kind of self-service. The right to work has to be enforced if there is to be full employment and equitable standards of living enabling each person to lead fulfilling lives instead of living to fulfill the lives of a tiny few. Under conditions of universality and mutuality these machines would be of better social use. It might actually free people from a mind dulling role standing by counters, leaving them to more authentic pursuits, and not just tossing them on the wayside to rot. Otherwise the machine is a bloody con, for consumers, and for workers. In the meantime one can hope that the managers will be replaced by machine innovation sooner rather than later. Now that would be progress of a kind.

Thursday, 6 February 2014

This Card Will Rob You.


Bourgeois individualism is everywhere in its contaminating influence. Its stench in the rotten verbal foliage presented as public discourse. Nevertheless, vast swathes of well-meaning consumers will flood into shopping centres across the land to purchase commodities to stand-in for substantial gestures of selfless affection. This is prompted by Valentine's Day. It can also be prompted by Christmas and other festivities. It is unavoidable in today's world. There is little hope of escaping the rat race of the market in a society built around that rather pernicious little invention.

Out of the cards we may choose to buy the 'Thank You' card is by far the lowest of the low. The 'Thank You' card deprives us of our capacity for altruism and allow us to act as selfishly as possible, freeing us from writing letters of gratitude. It is about negative equality, the falsely level playing field where each participant must not lose anything without their consent and, if so deserving, must be compensated for any selfless action. No one should get something for nothing, likewise no one should give something for nothing. It is what lies behind the slow-motion destruction of the Welfare State: each of us must fend for ourselves in the marketplace, free to fail if we cannot succeed. The presumption that the efforts we exercise will produce reward for ourselves converges with the means to skip such efforts to the reward.

Instantaneous gratification is the promise of the marketplace - so long as you can afford the price! The ensnarement of individuals with the preoccupation with the insignificant things of life carries with itself hefty doses of ideology. In other words, the atomisation of life under neoliberal conditions is not just bodily, it is engendered by the performances we engage in with one another. We live and breathe and enact the precepts of a market society even in our most intimate relations it would seem. The exchange of cards, one card for the occasion, and a compensatory 'Thank You' card, really regulates a basic relation between people. Instead of a phone call, or a letter, or email if you like, expressing gratitude - or none, if needs be - we pay for a piece of card which does it for us. The advantage of this is that it allows you to avoid the awkwardness of feigning gratitude where none is due. Yet new limitations follow every advance made.

Saturday, 25 August 2012

It could've been a shoe.


It is worth noting that the 1960s witnessed the so-called "democratisation" of art, as low-culture and high-culture were rendered relative and the distinction between the two became increasingly blurred. It was the birth of postmodernism, as well as the beginning of entrepreneurial art. Pop Art began as a satire on the burgeoning obsession with image, as soup tins worth pennies in the supermarkets were transformed into prints worth thousands. In a studio known as "the factory" Andy Warhol and his assistants churned out those famous prints, which epitomise the repetitive monotony of consumerism. The psychedelic prints of soup cans and bottles of Coca-Cola were ironic. There was no message, no point at all and it was intended as a joke. But it  was a satirical slant on the rampant consumer culture of Western capitalist societies. The prints later increased in value to obscene amounts of dough, and yet they were famously depictions of banal objects - the sort of thing you throw in the trolley in the supermarket. It was soon absorbed by what it was mocking, the burgeoning commercialism.

It was never the aim to undermine the Establishment and melt down consumer capitalism to unleash the creative capacities of the proletariat. Its satiric reflection of passive consumption and pop culture was sold to the same consumers ensnared in fashion trends. Rather the capitalist system had to exit in order for it be mimmicked cynically with a nudge and a wink. It was a part of the burgeoning commercialisation of cultural forms. Pop Art could be seen as conservative in this way, it would inevitably be subsumed into what it was mimmicking as it subverted the traditional standards of fine art. The radical relativisation of all standards leveled the art scene, but only to become the Establishment. Today it's Tracy Emin as well as Gilbert and George who are the conservatives. What about Warhol? He died a millionaire. Before doing so, he decorated his own home with antiques and fine art which he personally picked over the work he delivered to the world. Ultimately the trajectory is nihilistic, again this is something else capitalism has in common with it. As Warhol remarked when asked why he painted Elvis Presley "No, it could've been a shoe."

However, Warhol was not the first to get rich quick in the art world. It isn't particularly shocking to us today, as we now live in a world where the man who had a shark preserved in formaldehyde has amassed an estimated net worth of £235 million. In 2008 Damien Hirst sold an entire show for £111 million, if we want to know where this began we have Salvador Dalí to thank at a fundamental level. In a sense Dalí was the prototype for the postmodern artist now predominant. You know, the crass kind who revel in commercial success. He would sign his name to hundreds of blank pieces of paper sometimes at $100 a pop, which were then used to produce forgeries of his work and in turn undermined the value of his own paintings. It should be noted that all along Dalí was fixated on commercial success and courted it with great luck thanks to his business manager and wife Gala. A lot of the money went to funding an extravagant lifestyle, of multiple homes and multiple lovers. The commercialism in which Dalí indulged as a whore artiste inevitably drew the ire of his fellow surrealists even before Dalí's shameful complicity in Francoism.
 
In the later works we can detect a fundamental shift to the postmodern Dalí after the Second World War where the works increasingly began to degenerate into high kitsch - with only a few glimpses of exception. In these years Dalí was guilty of the reduction of art's value to an instrumental level, whether the end be the stated aim of reaching a higher plain of consciousness or filling his wallet. He never shirked from offending the aestheticism of the Establishment as well as his fellow surrealists. Ironically, he may have given greater ground in his work to the extreme formulation of aestheticism that "What is useful is ugly!" As the work of Duchamp and Picasso were formerly derided as "ugly" before becoming the Establishment, so too has Dalí and the process began in his lifetime.  The accusation that this particular brand of surrealism exemplifies bourgeois decadence is not entirely undeserved. It could be that the work of the surrealist school, in its bid to empty-out the subconscious onto the canvas, has been symptomatic rather than exemplary.

Sunday, 15 January 2012

What the Schmoo?

I'm going to start with a story which was told by the American cartoonist Al Capp. The story is about a creature called the Schmoo. The Schmoo was 10 inches high and something like a pear in shape and a beautiful creamy white in colour, it had no arms, tiny feet and big whiskers under it's nose. The Schmoo had only one desire, to serve the needs of human beings and it was well-equipped to do so. Its skin could be made into any kind of fabric. Its flesh was edible. Its dead body could go brick-hard and be used for building. And its whiskers, well its whiskers had more uses than you can imagine. If you looked at a Schmoo with real hunger in your eye it dropped dead in rapture because you wanted it, after first cooking itself into your favourite flavour.
Well, since they multiplied rapidly there were plenty of Schmoos for everybody and they even looked good in the environment. Almost everyone approved of the Schmoos. But some people weren't keen on them. The rich capitalists hated the Schmoos. Since Schmoos provided everything people needed nobody had to work for capitalists anymore because nobody needed to make the wages to buy the things capitalists sold. So as the Schmoos spread across the face of America the capitalists began to lose their position and their power. And this made them take drastic action. They got the government to tell the people that the Schmoo was un-American, the Schmoo was causing chaos undermining the social order, people weren't turning up for work and they weren't going to the department stores to buy anything.
Well the government propaganda convinced the people and the President ordered the FBI to gather the Schmoos and gun them down.
          GA Cohen, Against Capitalism

Sunday, 1 January 2012

The Marriage of Reason and Nightmare.



The marriage of reason and nightmare that has dominated the 20th Century has given birth to an ever more ambiguous world. Across the communications landscape move the spectres of sinister technologies and the dreams that money can buy. Thermo-nuclear weapons systems and soft-drink commercials coexist in an overlit realm ruled by advertising and pseudo-events, science and pornography. Over our lives preside the great twin leitmotifs of the 20th century - sex and paranoia.

Increasingly, our concepts of past, present and future are being forced to revise themselves. Just as the past, in social and psychological terms, became a casualty of Hiroshima and the nuclear age, so in its turn the future is ceasing to exist, devoured by the all-voracious present. We have annexed the future into the present, as merely one of those manifold alternatives open to us. Options multiply around us, and we live in an almost infantile world where any demand, any possibility, whether for life-styles, travel, sexual roles and identities, can be satisfied instantly.

In addition, I feel that the balance between fiction and reality has changed significantly in the past decades. Increasingly their roles are reversed. We live in a world ruled by fictions of every kind - mass-merchandizing, advertising, politics conducted as a branch of advertising, the pre-empting of any original response to experience by the television screen. We live inside an enormous novel. It is now less and less necessary for the writer to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality.

In the past we have always assumed that the external world around us has represented reality, however confusing or uncertain, and that the inner world of our minds, its dreams, hopes, ambitions, represented the realm of fantasy and the imagination. These roles, it seems to me, have been reversed. The most prudent and effective method of dealing with the world around us is to assume that it is a complete fiction - conversely, the one small node of reality left to us is inside our own heads. Freud's classic distinction between the latent and manifest content of the dream, between the apparent and the real, now needs to be applied to the external world of so-called reality.

Given these transformations, what is the main task facing the writer? Can he, any longer, make use of the techniques and perspectives of the traditional 19th century novel, with its linear narrative, its measured chronology, its consular characters grandly inhabiting their domains within an ample time and space? Is his subject matter the sources of character and personality sunk deep in the past, the unhurried inspection of roots, the examination of the most subtle nuances of social behaviour and personal relationships? Has the writer still the moral authority to invent a self-sufficient and self-enclosed world, to preside over his characters like an examiner, knowing all the questions in advance? Can he leave out anything he prefers not to understand, including his own motives, prejudices and psychopathology?

I feel myself that the writer's role, his authority and licence to act, have changed radically. I feel that, in a sense, the writer knows nothing any longer. He has no moral stance. He offers the reader the contents of his own head, a set of options and imaginative alternatives. His role is that of the scientist, whether on safari or in his laboratory, faced with an unknown terrain or subject. All he can do is to devise various hypotheses and test them against the facts.

Crash is such a book, an extreme metaphor for an extreme situation, a kit of desperate measures only for use in an extreme crisis. Crash, of course, is not concerned with an imaginary disaster, however imminent, but with a pandemic cataclysm that kills hundreds of thousands of people each year and injures millions. Do we see, in the car crash, a sinister portent of a nightmare marriage between sex and technology? Will modern technology provide us with hitherto undreamed-of means for tapping our own psychopathologies? Is this harnessing of our innate perversity conceivably of benefit to us? Is there some deviant logic unfolding more powerful than that provided by reason?

Throughout Crash I have used the car not only as a sexual image, but as a total metaphor for man's life in today's society. As such the novel has a political role quite apart from its sexual content, but I would still like to think that Crash is the first pornographic novel based on technology. In a sense, pornography is the most political form of fiction, dealing with how we use and exploit each other, in the most urgent and ruthless way. Needless to say, the ultimate role of Crash is cautionary, a warning against that brutal, erotic and overlit realm that beckons more and more persuasively to us from the margins of the technological landscape.

JG Ballard on Crash, 1995

Monday, 19 September 2011

A Restless Summer.


Over the summer there seemed to be an endless flow of stories for the media to prepare narratives for and spoon-feed to us. This will come as a shock to those of you who have spent the summer in a masturbation furnace or perhaps on Mars. With everything from neo-fascist killing sprees and economic crisis to phone hacking and celebrity deaths, it was a damn good summer for news and certainly no silly season. Here are a few looks at major events in the summer, which you won't find in the mainstream media.

  
 THE GREEK MYTHS.

The debt crisis in Greece has rocked the Eurozone for months as it looked like German and French banks might be sunk the IMF and the EU moved in to force austerity measures in Greece to secure the interests of bankers in Western Europe. So Greece slashed €700 million more than the IMF and EU demanded of them, even as the country was saddled with yet more debt and the Europeans banks were handed €110 billion. The media so kind to inform us that the crisis was the result of "out-of-control" spending which we shouldn't pick up the bill for. The irony of all this is that the European country that has defaulted more than any other in the last century is Germany. Germany was excused from reparations to the countries that it had invaded, nor did the Germans have to pay back the loans that the Third Reich squeezed out of the countries it occupied in the war and especially not to the Greeks. Germany didn't even pay back the US for the loans that were used to pay the reparations levied on Germany after the First World War.

Even though from 2001 to 2007 the total spending of the EU was equal to 50.7% of GDP, out of the 27 member-states Greece was outspent by 13 states. Over the same time period public spending in Greece amounted to 44.6% of GDP. As the crisis hit Greece there was a jump in spending to 50.4% of GDP in 2009 and that is still the average expenditure in Europe. The relatively high level of public debt in Greece, before the crisis, goes back to the 1980s when the country was still recovering from the military junta. The weakness of the Greek government is in fiscal policy, though not spending but in tax-revenues that have collapsed as a result of anti-government sentiment exacerbated by an explosion of unemployment since the recession began. Sweden has the highest expenditure in Europe and yet there is no debt crisis, the reason being that the Swedish tax system is a lot better. The crisis in Greece was down to a flawed tax system and widespread anti-government sentiments which amounted to widespread tax avoidance and evasion.

Then there is the suspicious line that the Greeks are a "venal" and "lazy" people who have enjoyed a lavish state-expenditure at the expense of the rest of Europe. In actuality Greeks work around 2,120 hours a year compared with about 1,712 hours a year worked in Britain and 1,473 hours by Germans. Out of the OECD countries Koreans are the only people who work longer hours than the Greeks. You may have read of the "Greek Gravy Train", the tales of railway workers paid £60,000 a year and the way that professionals retire at 50 - though the average retirement is 62. There isn't much ink on paper about the huge numbers of Greeks who have received no pay in months and the ever-rising unemployment rate. Rationally, the Germans should bailout Greece in the way that the US bailed out Germany for free after it defaulted just after the Second World War. Instead the EU have been led by Germany into bailing out the banks at the expense of Greek democracy. The Greek people are now facing around 10 to 15 years of economic stagnation complete with a huge decline in the standard of living and in the end the country will still default anyway.

HACKED OFF!

The scandal at News International will probably be never fully said and done. It is much bigger than simply a scandal of hacking the phones of murdered children and soldiers killed in battle. We now know a lot more about the profoundly sordid relationship between the Murdoch media and the Establishment.  It has been common knowledge for a long time that the News International has a right-wing agenda. Out of the 247 editors who work for Rupert Murdoch not one came out in opposition to the Iraq war. The Murdoch media amounts to 40% of British media and has backed Margaret Thatcher, John Major, Tony Blair and David Cameron to electoral victory. We now know that soon after Cameron took office he first met with Rupert Murdoch before going on to meet with Rebekah Brooks when she edited The News of the World and then Dominic Mohan of The Sun for a "general discussion". Cameron attended the News International summer party where he gave an interview to James Harding of The Times and went onto give a speech at the CEO summit of that same newspaper.

Keep in mind that the Prime Minister also met with Paul Dacre, the editor of The Daily Mail, Lord Burns of Channel 4 and Deborah Turness of ITV News in the first month he was in office. Cameron later met with the editor of The Evening Standard for another "general discussion", the Prime Minister also attended the summer parties of The Financial Times and The Spectator. Unfortunately, the level of ingratiation that the political class has met with Murdoch does not end at a Christmas dinner with Rebekah Brooks and James Murdoch. We know that Tony Blair is the Godfather of Murdoch's daughter. We find that the Conservative Party and the police were entangled in the conspiracy ran out of a Murdoch red-top. No surprise here, it was the Thatcherites and the Met who colluded with Murdoch in 1986 to crush the print unions in Wapping. A favour for when The Sun led the media campaign against the Miners Strike of '84. Perhaps an extended favour for the campaign the Murdoch press led against Tony Benn - which went as far as actually fabricating psychiatric reports in order to question Benn's mental health - to prevent him from becoming leader of the Labour Party.


The problem with the dominant narrative in the mainstream media is that it assumes what went on at The News of the World was an aberration. As in All the President's Men we're told that the little guy can uncover a scandal which reaches the very top of power and then can bring down the President in the name of justice. So corruption can reach the very top but because of the democratic features of our society we can find it, root it out and restore greatness in our society. Once again it turns out we want the thing itself without the harsh element of it, just as so many of us want coffee without coffee (decaffeinated coffee), war without war (no casualties on our side) or even a revolution without revolution (no real change). In this case it is as if we want sleaze without sleaze, we need to get back to proper journalism which run without corruption and unscrupulous methods such as phone-hacking. It's the classic feel good story which is used to prevent a serious attempt to ask fundamental questions about the nature of the mass-media and the provision of news through corporate structures to the public.

NORWAY'S 9/11?

The massacre in Norway came out of nowhere seemingly, it took the pundits by surprise and prompted an embarrassing attempt to resurrect the "War on Terror" narrative. The Sun jumped on the opportunity to spin the headline 'Al-Qaeda Massacre: Norway's 9/11'. Clearly the Murdoch press were desperate to lead the public away from the stench of criminality around the papers and lead them by the nose against Muslims once again. It was almost as bad as when the American press looked up Edward Said for an "insight" into international terrorism in the wake of the Oklahoma City Bombing. Even though Said is a Christian, he is a Palestinian and therefore must be an expert on terrorism. After it turned out to be just another angry white man we could still read about the "failure" of multiculturalism that led to the attacks in The New York Times. We might choose to read in The Atlantic about how the massacre was a "mutation of jihad" whereby a white man goes ape as a Muslim fanatic would in order to prevent the coming "Islamization" of Europe. The leader of the English Defence League, a former BNP member, appeared on Newsnight to spin the same line.

In many instances the press came out no better than Robert Brasillach when he conjured up the notion of "reasonable anti-Semitism" during the Nazi occupation of France. Brasillach insisted he had no beef with Charlie Chaplin, Yehudi Menuhin and Marcel Proust, but the rest of Jewry could go hang as far as he was concerned. Similarly Breivik a distinguishes between "loyal" and "disloyal" Jews, who are a threat to the European civilisation, the state of Israel and global capitalism. For Breivik, Hitler was only wrong to exterminate the "loyal" Jews who deserved a homeland. In the same vein of thought we find Jack Straw who attacks Nick Griffin on Question Time as a Fascist before wheeling out Griffin's line that the Pakistani men see our women as "white meat". So there is a "reasonable racism" to be deployed for the protection of women against Pakistani rape gangs and to maintain "Britishness" with a ban on veils. There is nothing more suspect than the insistence that the actions of Anders Behring Breivik represent a current of working-class opinion in Europe which must be acknowledged in order to prevent such violent outbursts. 


In the manifesto Breivik churned out there are references and quotes to columnists Jeremy Clarkson and Melanie Phillips as well as Bernard Lewis, Bat Ye'or, Pamela Geller, Geert Wilders, Daniel Pipes, Ayaan Hirsi Ali and the Unabomber. The thought process behind the slaughter in Norway begins the mainstream right-wing discourse on Muslims and immigration in general, but then radiates outwards to the farthest reaches of jingo-lunacy. In one such instance Breivik used extracts of the Unabomber's manifesto and replaced words such as 'blacks' and 'leftists' with 'Muslims' and 'cultural Marxists'. You don't have to look too far to find hysterical noise in the gutter press about political correctness, multiculturalism, secularism, European integration and the "leftist" bias of the media. Interestingly Breivik didn't attack foreigners and turned his gun on his fellow Norwegians who were too tolerant towards the foreigners. As if the problem is not immigrants as such, but the political class that has been "corrupted" by the Left in a bid to subdue the unremitting greatness of the white man.
 
SHOPPING with VIOLENCE.

The riots seen in the UK seemingly came out of nowhere, inexplicable and indiscriminate violence tore through the capital before hurtling across the country. It was a peaceful protest in Tottenham over the death of Mark Duggan at the hands of police officers that descended into violence first. Then came a tidal wave of violence and looting that rushed through the streets of London, Birmingham, Manchester and a lot of other places. The commentariat was soon flailing wildly out of control for a useful narrative with Max Hastings wondering "How do you inculcate values in a child whose only role model is footballer Wayne Rooney - a man who is bereft of the most meagre human graces?" The Evening Standard pinned the blame on the GTA series whilst Melanie Phillips blamed the "liberal intelligentsia", oh and the rise of single-motherhood. As the Left called for a recognition of "legitimate grievances" the Right called for cuts to benefits and the repossession of property to punish the rioters. Then the decadent Starkey emerged to tell us all that it is down to the encroachment of "black culture" into a halcyon vanilla Britannia.

The conservatives were eager to shoot down any liberal nonsense about "legitimate grievances" and "social deprivation". At the same time the only permissible view was outright condemnation of the violence, which is a platitude to say the least as no one condones what happened. Even though the Right wanted to stress that these were the decisions undertaken by free individuals they could not bring itself to admit the exact nature of the riots. In the midst of the riots Kelvin MacKenzie was asked "Should we try to understand this?" and he responded "No, I don't think we should..." As if that wasn't bad enough then Michael Gove popped up to let us know that he's on "the side of order" and there are no excuses for violence. A strange position for Michael Gove to take given that he thinks the Iraq war is justified by the GDP of Iraq at the moment. Incidentally there are 5 million orphans in Iraq with over 1 million people dead as a direct consequence of war, with millions more displaced, deformed and dispossessed.

The violence of the student demonstrations came with a political message whereas the riots had no message at all. The rioters were not a revolutionary subject, in the Marxist sense, but more of a Hegelian 'rabble' who are outside of the organised social space and can only express their discontent through irrational outbursts - a 'lumpen-insurrection' of sorts. The rage and despair of the 'rabble' was expressed in the most impotent forms, the torching of random buildings and pointless thievery for example. Slavoj Žižek was right to call for a rejection of the demand to take a side, either that of a 'disenfranchised youth' or a 'small business owner'. In the riots we saw society attack society, a lot like watching a man slash away aimlessly at his own limbs, as Hunter S Thompson noted of much worse riots in the 60s "the American dream was clubbing itself to death". It was a conflict between people with a stake in community, who had managed to function within the system, and the people with no such stake and nothing to lose.

Zygmunt Bauman was correct to designate the riots as "defective and disqualified consumers" and it is easy to see the mass-looting as consumerism turned violent as it could not be realised in the proper way of shopping. Even the ignominious David Starkey acknowledged this point when he called the riots "shopping with violence". That was before he opted to wheel in the words of Enoch Powell to insulate the prevailing ideology from any damaging self-reflection. In the riots we find that at best "legitimate grievances" are secondary to impotent expression of anger, despair and envy. Ultimately the riots were a clear demonstration of the material force of ideology, it was the barbarous underbelly of consumerism rising to the surface and overflowing for all to see on Sky News. As for the people peddling vengeful answers to the riots, these are the same people who claimed there is no such thing as society. It was they who called for the "liberation" of the individual to pursue their own self-interest at the expense of others.

IRONY in TRIPOLI.

Then the Libyan Civil War resurfaced in the news as the rebels seized the capital to the surprise of Orientalist commentators everywhere, to whom the Arabs are still either incapable of winning a fight or are bloodthirsty animals. It looks as though this is the autumn of the Colonel, for Gaddafi soon disappeared. The great irony of the situation is that the Gaddafi regime was interventionist in foreign policy and had been for a very long time. The regime backed Idi Amin in Uganda, Slobodan Milošević in Serbia and Charles Taylor in Liberia as well as the IRA, the Sandinista movement and the ANC. Gaddafi sought to mediate disputes in African countries such as Mali, specifically between the government and rebels. He has even sent peace keeping missions to countries like Somalia. It has even been suggested that the Libyan government provided millions in investments to support governments in Liberia, Niger, Chad and the Central African Republic. Under Gaddafi the country had been led into armed conflict with Egypt and Chad on multiple occasions.


For years Muammar al-Gaddafi stood as the mirror-image of an American neoconservative as he saw a moral obligation to intervene where necessary on the side of the victim against the oppressors of the world. Of course, the side of the victim can be chosen selectively in accordance with the geopolitical value of fending off a particular oppressor. The same is true of the neoconservatives who wanted to fight the Communists in Afghanistan in the name of "freedom", but quietly supported Ceaușescu in Romania at the same time. We find similar contradictions in Libyan foreign policy, Colonel Gaddafi was on board for war crimes in Sierra Leone but backed the ANC at a time when Nelson Mandela was smeared as a "terrorist" in the US and Britain. The same reasoning was deployed to justify sending Libyan agents across into Egypt with the stated purpose of "subversion", even though Gaddafi was an admirer of General Nasser and wanted to emulate him as a "strong man".

Back in 1971 the CIA and MI6 put together a plot to bring down Gaddafi as part of an all-out-invasion of Libya, which would culminate in the release of political prisoners and the restoration of the monarchy. The plot fell apart as the CIA concluded that the Colonel sufficed as a bulwark to Communism in North Africa. The regime in Tripoli was opposed to Israel and Western imperialism, but  it was also opposed to the Soviet Union and Russian influence in the region. This was good enough for the time being. There has even been the suggestion (which has yet to be verified) that the coup which Gaddafi orchestrated in 1969 had been supported by the US. The regime modeled itself on the example set by Egypt, which had become a worrying example of independence by then. It is plausible that the coup was seen as a way to "buy-off" socialism and create a bulwark to the Soviet Union at the same time. So when tensions in the new regime led to a conspiracy to overthrow Gaddafi in 1975 the CIA immediately warned the Colonel who then steam-rolled over all internal opposition and continued to pursue an interventionist foreign policy.

As Gaddafi's regime became increasingly repressive and began to turn to the Soviet Union for greater support, so it was clear that Libya was going to become a "pariah state". Today commentators like to make reference to the way Gaddafi sponsored terrorism. When the US bombed Libya in 1986 the "reason" was that Gaddafi had sent arms and advisers to the Sandinista government of Nicaragua. Gaddafi mirrored the American support for the Contras, who were at the forefront of a terrorist campaign against the Sandinistas. The US continued to lean on Libya into the 1990s, this went as far as economic sanctions and backing an attempt to assassinate Gaddafi in 1996. A few years later the US made peace with Libya as Gaddafi made a bid to secure a comfortable place in a world that had changed greatly since the Berlin Wall fell. The support lent to Gaddafi was extreme, it went as far as selling him weapons which were later used against his own people. The British and the American governments even saw to it that the attempt to indict Gaddafi for his responsibility for the deaths of 1.2 million people in Sierra Leone.